
Clinch the sale by understanding your customers. What makes your customers tick and the new value drivers of consumer spending?
In Today Sales Arena, innovation, quality service and a respected brand are simply prerequisites. You, the sellers must also unlock the own value-creating talents.Buyers are now willing to pay a premium not for product expertise but for the sales expertise; not for features, but for the insights that cannot be tapped in any other than through the buying experience itself.This buying experience is about insight and self discovery. It is guided by the expertise of the salesperson. Sellers can create value in the minds of customers and achieve three outcomes:
- Price which becomes less important to customers
- Customers erect barriers to the sellers’ competition and redefine the nature of the buyer/seller relationship.
- Sellers uncover greater opportunities with each customer.